Regent’s Roots Festival & Camden Melas
Summer Festivals with Old Diorama Arts Centre (London, 2024)
In Summer 2024, I worked with Old Diorama Arts Centre (ODAC) as part of their festival production team, supporting the delivery of multiple large-scale, community-centered cultural events across London.
Representing ODAC, my work spanned festival production, stage management, and graphic design, contributing to both the operational execution and visual identity of events designed to bring diverse communities together through art, performance, and shared public experience.
Regent’s Roots Festival 2024 — Producer
Regent’s Roots Festival is a community-focused arts festival produced by Old Diorama Arts Centre in partnership with Fitzrovia Youth in Action, centering creativity, collaboration, and cultural exchange in the Regent’s Place area of London.
As Producer, I led planning and delivery across the full festival lifecycle, working closely with artists, youth partners, and the ODAC team to ensure the event was both artistically rich and operationally sound.
Scope of Work
Festival production and operational oversight
Artist programming and performance scheduling
Coordination with community partners, including Fitzrovia Youth in Action
Vendor, volunteer, and partner coordination
On-site execution and problem-solving
Graphic design and visual assets supporting festival promotion and wayfinding
Bridging creative vision with logistical and community realities
The 2024 program featured a wide range of performances and workshops — from dance and circus to music, poetry, and participatory activities — reflecting a shared commitment to youth engagement and accessible, community-driven arts programming.
Camden Mela 2024 — Stage Manager
Camden Mela is a long-running celebration of Camden’s cultural diversity, featuring music, dance, food, crafts, and family programming.
Serving as Stage Manager, I was responsible for the smooth flow of live performances in a high-energy, community-facing environment.
Scope of Work
Artist load-ins, sound checks, and stage cues
Coordination with technical teams and performers
Live schedule management and transitions
Real-time troubleshooting during performances
On-site visual coordination, including signage and stage-facing graphics
This role required calm execution, clear communication, and adaptability in a fast-moving festival setting with constant audience engagement.
Camden Market Mela 2024 — Stage Manager
The Camden Market Mela extended the celebration into a bustling market environment, blending live performance with food vendors, DJs, and a rolling public audience.
As Stage Manager, I supported:
Performance scheduling and artist flow
Coordination with sound, AV, and market teams
Timing and transitions in a non-traditional venue
Visual consistency across performance areas
This work required balancing structure with flexibility in a space designed for movement, discovery, and spontaneity.
Visual Identity & Graphic Design Support
Across all three events, I provided graphic design and visual communications support, ensuring that the look and feel of each festival aligned with its purpose, partners, and audience.
This included:
Promotional graphics and digital assets
On-site signage and wayfinding materials
Visual elements supporting schedules and programming
Clear, audience-facing design that supported accessibility and flow
The goal was clarity without sacrificing character — visuals that supported the experience rather than competing with it.
Why This Work Matters
Community festivals succeed when production, programming, partnership, and visual communication work together.
This summer with ODAC demonstrated how:
Strong production enables creative freedom
Thoughtful stage management protects artist experience
Community partnerships deepen impact and relevance
Clear visual design supports audience engagement
One trusted team member can move fluidly between roles as needed
Representing ODAC across multiple events reflected a shared commitment to inclusive, well-produced cultural experiences that serve artists, youth, and the wider community.
Call to Action
Producing culture in public space takes more than logistics.
If you’re planning a festival, community event, or cultural program and need support across production, live execution, partnerships, and visual communication, let’s talk.
