Regent’s Roots Festival Graphics
Website & Graphic Design for Regent’s Roots Festival 2024
For Regent’s Roots Festival 2024, produced by Old Diorama Arts Centre (ODAC) in partnership with Fitzrovia Youth in Action, I supported the festival’s digital presence through website updates and graphic design, ensuring information, visuals, and messaging stayed clear, accessible, and aligned throughout the planning and delivery process.
This work focused on translating a community-centered, artist-driven festival into digital and visual tools that supported audiences, artists, and partners alike.
The Digital & Design Challenge
Community festivals rely on clarity just as much as creativity.
Regent’s Roots required:
A website that reflected evolving programming
Visual assets that worked across print, digital, and on-site use
Materials that were welcoming, legible, and easy to navigate
Consistency across platforms without over-polishing the community feel
The challenge was creating usable, adaptable assets that could keep pace with a live, people-centered event.
My Role
I supported Regent’s Roots through ongoing website management and graphic creation, working closely with the ODAC team to ensure digital and visual elements stayed accurate and cohesive as plans developed.
Graphic assets were designed using Adobe Illustrator, allowing for scalable, print-ready, and digitally adaptable files that could be deployed quickly across formats as needs evolved.
Scope of Work
Website Support
Ongoing website updates as programming evolved
Publishing performance schedules, artist information, and event details
Ensuring clarity around timing, location, and accessibility
Supporting a clean, user-friendly experience for a public audience
Graphic Design & Visual Assets
Using Adobe Illustrator, I created graphics across multiple touchpoints, including:
Festival maps and wayfinding materials
Digital and print advertisements
Program layouts and schedule graphics
T-shirt designs
Social media graphics supporting festival promotion
All assets were designed to be flexible, readable, and easy to deploy across channels — from social feeds to on-site signage.
The Approach
My approach emphasized function-first design:
Prioritizing clarity and accessibility
Designing assets that could be reused or adapted quickly
Maintaining visual consistency without overcomplicating layouts
Keeping community and youth audiences in mind
The goal wasn’t visual noise — it was support.
The Outcome
The Regent’s Roots digital and visual materials worked together to:
Keep audiences informed as programming developed
Support smooth navigation and on-site experience
Reinforce the festival’s identity across platforms
Reduce confusion and last-minute scrambles for information
Website updates and visual assets functioned as tools — quietly supporting the festival’s success rather than competing for attention.
Why This Work Matters
Strong digital support at community festivals isn’t about flashy branding. It’s about clarity, trust, and accessibility.
This project reflects the kind of digital and design work I do best:
Supporting live events with adaptable web content
Creating Illustrator-based graphics that translate cleanly across formats
Working closely with production teams to stay aligned
Balancing creativity with real-world constraints
Digital support should make events easier — not louder.
If you’re producing a festival or community event and need help managing website updates and creating graphics that actually support your audience, let’s talk.
